ʻO Saul Bass (1920-1996) he mea pena kiʻi kiʻiʻo Bronx i lawe i kona kapa Niu Ioka i Kaleponi a kaulanaʻo ia no kāna hana i ka hana kiʻiʻoniʻoni a me ka hoʻolālā nani. Ua aʻoʻo ia ma New York i ka League League Students 'o ia ma keʻano'ōpio a ua hoʻokumu i kahiʻano kūikawā e hiki keʻike a hoʻomanaʻoʻia.
Kākela Saul Bass
He kaulanaʻo Bass no kona hoʻohanaʻana i nāʻano maʻalahi, keʻano geometric a me ko lākou hōʻailona. ʻO ka manawa pinepine, kū hoʻokahi kiʻi kū hoʻokahi wale nō e hoʻouna i kahi leka mana. ʻO kēia mauʻano, a me kaʻano, i lawe pinepineʻia e Bass e hana i kahi hiʻohiʻona kūpono, i hoʻopihaʻia me ka hua'ōlelo hoʻopūmaikaʻi. ʻO kona hikiʻana i ka hoʻokumuʻana i iaʻano mana ikaika me ka hoʻohālikelikeʻana i ka hoʻohālikeʻana i ka hana.
Mai kaomi i ka nānā
Kūlana maikaʻi loaʻo Basi no kāna hana ma ka kiʻiʻoniʻoni. Ua hoʻomakaʻo ia i loko o kaʻoihana hana hana paʻi kiʻi, i hoʻolimalima muaʻia e ka luna a me ka mea hoʻopukaʻo Otto Preminger. He mana ka hana a Bass e hopu i keʻano o kahi kiʻiʻoniʻoni me nā kiʻi likeʻole a me nā kiʻi, e like me kāna hana'ē aʻe. Hoʻomakaʻo ia e hana me nā luna e like me Alfred Hitchcock, Stanley Kubrick, a me Martin Scorcese a me nā mea i hoʻonohonohoʻia no nā kiʻiʻoniʻoni e like me ke kanaka me ke gula gula, ke komohanaʻaoʻao, ka nani, ka Exodus, a me ka North ma ka'ākau.
Mai ka paena kiʻi, e neʻeʻo Bass i ka hoʻohuiʻana i nā hua'ōlelo kūlana hanohano no nā kiʻiʻoniʻoni he nui, e like me Psycho a me Vertigo. ʻO kēia mau hāmama i hoʻomakaʻia e like me ka hoʻolālā kiʻi hoʻonani, mālama i ke kāʻei o Bass no ke kauʻana i kahi kiʻiʻoniʻoni. E hoʻomaka ana kēia hana i loko o kaʻoihana Bass, hoʻonohonoho i nā papa inoa kiʻi no Big, Goodfellas, Schindler's List, a me Casino. Ma luna o kāna komoʻana i ka pīʻani i ka honua, ua lanakilaʻo Bass iā Oscar i ka makahiki 1968 no kāna kiʻi pokole No ke aha i hana ai ke kanaka.
ʻO Corporate Branding
Ma keʻano o kāna penehana kiʻi hoihoi,ʻo Bass ke kuleana no ka hanaʻana i nā logos memorable, a he nui ka hapa o ia mau mea e ola nei i kēia mau lā. Ma muli o kāna hana kūʻokoʻa a me kona kuʻikuʻi Saul Bass & Associates, e hana anaʻo ia i nāʻike e like me Quaker Oats, AT & T, The Girl Scouts, Minolta, United Airlines, Bell a me Warner Communications. Eia kekahi, ua hoʻokumuʻo Bass i ka leka no nā hoʻokūkani 'Olumepika o Los Angeles a me ka makahiki 1984.
Nā kumuhana
- ʻO Richard Hollis, "Ke Kiʻi Kūlana: A Concise History." Thames & Hudson, Inc. 2001.
- ʻO Philip B. Meggs,'Alston W. Purvis. "Meggs 'History of Design Design." HōhāʻEhā. ʻO John Wiley lāuaʻo Sons, Inc. 2006.
- Museum Design, http://www.designmuseum.org, "Saul Bass: Mea Hōʻike kiʻi"